Customer and User Experience Work


Task completion study of a large corporate intranet


User flow through a large ecommerce system.


Jobs to be done diagram showing forces resulting in a customer's switch to an online grocery service.
This customer moved from shopping almost exclusively at Whole Foods, to using Fresh Direct.


Functional prototype: HTML/CSS/JavaScript/PHP/MySQL


Eye tracking example, users at top miss the gorilla

Research finding: Clickstream analysis


Database-driven website


Faceted search wireframe


Usability test findings