Customer and User Experience Work

Task completion study of a large corporate intranet

User flow through a large ecommerce system.

Jobs to be done diagram showing forces resulting in a customer's switch to an online grocery service.
This customer moved from shopping almost exclusively at Whole Foods, to using Fresh Direct.

Functional prototype: HTML/CSS/JavaScript/PHP/MySQL

Eye tracking example, users at top miss the gorilla

Research finding: Clickstream analysis

Database-driven website

Faceted search wireframe

Usability test findings