UX and Digital Strategy

I am a information sciences and user experience professional leading digital technologies research and design projects. I use methods like qualitative research, remote usability testing, interviews and more to investigate user needs, and help develop and build information systems.

After several years of industry experience, I earned my Ph.D. to dig deeply into the foundations of how people use and interact with technology. My primary research areas were human-computer interaction, medical informatics, and digital libraries. I've led federally funded research projects, published peer-reviewed research articles (1200+ downloads), and presented at several conferences and industry events. I stay connected with the community by volunteering to teach and mentor.

Mike Zarro Presenting at HCIR in Vancoucer BC

Creating engaging and effective digital experiences is my passion. I develop UX strategies and tactics, and work with product and development teams to build engaging technology products and services. I provide leadership and coaching to executive, development, and user experience teams - maintaining a balance between business and user requirements.

I've design and develop digital libraries, web and mobile applications, and software for leading tech companies like SAP, and higher education.

UX and IA Teaching

I teach courses in UX and Information Architecture, and deliver workshops and conference presentations.

"Hands down, the best class I've taken ..., he inspires interest and motivation. After taking this class, I feel like I could do the job of Information Architect."- IA Student

My students have advanced their careers in organizations like Twitter, IBM, OCLC, and the Library of Congress.